‘Ideas learning’ is a trailblazing idea for an educational website. We were honoured to participate in this project from its beginnings creating its branding and taking part in the development of its website and app. We decided on shades of blue for its corporate identity to represent its close relationship with technology and knowledge. For the website and app layout we opted for deconstruct the light bulb logo shaped by polygons to produce a modern design that inspire and appeal to young adults.